EXPLAINER VIDEO
PRODUCTION PROCESS
The power of animated explainer videos lies in their ability to distill complex information into clear and digestible parts. Delivering a concise and engaging message takes energy and creativity.
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By the time a viewer watches one of our typical two-minutes videos, over 100 hours of work has gone into producing the final animation. In addition to incorporating the ideas of our client, our team includes a creative director, script writer, illustrator, voiceover artist, animator, sound designer, and sometimes a composer. Creating a "simple" explainer video is anything but simple.
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While every project is a little different, most animated explainer video projects follow a production process that includes: idea development and scripting writing, illustration and storyboard creation, voiceover recording, editing and animation, and sound design. A typical explainer video project takes about 6-8 weeks to complete, with budgets starting around $6k and going up from there. Projects can sometimes be completed more quickly, if needed.
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SCRIPT
A great video starts with a compelling story. It's why we found the best writers in the business and spend so much time and energy on your script.
STORYBOARD
Custom visuals help tell your story in a way that's clear and engaging, while matching your brand.
VOICEOVER
Selecting the right voice for your video is critical for connecting with your audience.
ANIMATION
Whether you want motion graphics, character animation, or even 3D effects, animation brings your story to life.
SOUND DESIGN
The sound design, complete with music and sound effects, provides the emotional underpinnings for your story.
FINAL
The entire process typically takes 6-8 weeks, but can be expedited when necessary. Most of our projects start around $6k and go up from there.