How Pawrade Used Story-Driven Animation to Win Hearts (and Followers)

At Wienot Films we love helping brands tell their stories in ways that inspire connection and build trust. Recently, we partnered with Pawrade — a company dedicated to connecting families with healthy puppies — to create an animated explainer video that didn’t just explain their mission, but truly captured hearts online. Here’s how we did it.

Meet Pawrade

Pawrade connects loving families with healthy, happy puppies from reputable breeders across the country. Their platform emphasizes transparency, health guarantees, and ongoing support to ensure every puppy finds the perfect home. In short, Pawrade isn’t just helping people find pets — they’re helping families grow.

The Challenge

Pawrade wanted to create a short, engaging explainer video that would help potential customers understand who they are, what makes them different, and why they’re the trusted choice for finding a furry family member.

Their goal was clear: build awareness, grow their social media following, and inspire confidence in new audiences. But in a crowded digital landscape, they needed a story-driven video that could stand out — one that captured hearts and attention.

How We Approached It

We collaborated with Pawrade to create a high-energy, story-driven animation that showcased their mission, process, and customer experience. The video combined playful visuals, emotional storytelling, and clear messaging to highlight the joy of finding your perfect pup while reinforcing Pawrade’s commitment to responsible breeding and animal health.

To maximize reach and engagement, the animated video was designed to be easily reformatted for multiple platforms — including Instagram Reels and Meta ads — ensuring the story worked seamlessly across channels and formats.

Watch the Video

Here’s the final explainer video we created for Pawrade:

The Results

The video quickly gained traction and helped drive impressive growth across Pawrade’s social media channels.

Highlights:

• Nearly 1 million views in 90 days across YouTube, Instagram, and Meta

• 80% of viewers were non-followers, expanding Pawrade’s reach to new audiences

• 100+ customer reviews in the comment section — authentic, positive, and community-building

• Instagram following grew from 15K to 60K — a 300%+ increase supported by the video’s performance

The Impact

This campaign transformed Pawrade’s social media presence, turning casual scrollers into loyal followers and advocates. By combining story-driven animation with a smart distribution strategy, Wienot Films helped Pawrade amplify their message, connect emotionally with viewers, and strengthen their reputation as a trusted source for healthy puppies.

Why It Worked

Great storytelling is more than cute visuals — it’s about creating connection. By focusing on Pawrade’s mission and pairing it with heartwarming animation, we created a piece that resonated emotionally and inspired action. The result? A video that didn’t just perform — it pawed its way into people’s hearts. 

Tell Your Story with Wienot Films

Every great brand has a story — the key is telling it in a way that connects. Whether your goal is to boost engagement, build trust, or simplify your message, a well-crafted animated explainer video can make all the difference. Check out our Ultimate Guide to Explainer videos or contact us to see how Wienot Films can help bring your story to life.