What is it that makes Disney so irresistible? After deliberate observation, I noticed three trends applicable to video storytellers.

An explainer video is used to highlight a product, service, or an idea in an engaging way that gets viewers to understand and to care.

Here are eight tips to help you create compelling content your audience can’t ignore. 

It's not easy to simplify a powerful technology tool into a concise explainer video. When doing so, you typically have a choice between...

Just like narrowing your audience, there are steps you can take to craft a message that will resonate with them.

The tighter you can narrow your audience, the better chance you have of crafting a message that will resonate with them.