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The Secret to Knowing When You Need an Explainer Video

Updated: May 17

People love videos. No really, the data is clear. Optinmoster lists the positive trend of video marketing with some impressive statistics:

  • 87% of video marketers say video has increased traffic to their website.

  • 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.

  • 54% of consumers want to see more video content this year.

But not all videos are created equal. So how do you know when you need an explainer video? We will let you in on the secret, there is always a reason to create an explainer video.

Introducing and Simplifying Your Product, Service, or Idea

At their essence, explainer videos are best suited for introducing and simplifying a product, service, or idea. What most people overlook is the fact that explainer videos are highly effective at describing what makes your business unique, sharing what you stand for, and even revealing your origin story (yes, like superheroes every business has one).

Explainer videos can distill complicated processes through animation, expand business presence with entertaining stories, and even make a great starting point for conversations. Give people the basics of your idea and refer them to a white paper or website with more detail. They're great at educating and engaging your audience.

Now you might be thinking: “But, I sell ice cream.” We agree, most people don’t need to be told why they want to purchase ice cream. It’s pretty straightforward. But what they don’t know is why they want to purchase it from you. So when you need to make a splash on social media, have your landing page pop, or just need to attract and hold onto people’s attention, it’s the right time to create an explainer video.

Below are some examples to get your creative juices flowing about your next explainer video.

Explainer Video That Explains a Product

Explainer Video That Educates

Explainer Video That Tells a Founding Story

Consider Your Brand

Word to the wise, you want to do it right. Like a sloppy website, a cheap video will send out amateur and unprofessional vibes. So unless you want a bare bones type brand, take the time to research viable companies who align with your goals and then invest the time and funds to do it right. Like mama always says, “It’s easier to do it right the first time.”

Questions About Explainer Videos

If you have questions, we have answers. Hit us up to find out if it's the right time to add an explainer video to your marketing strategy.


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