The Secret to Knowing When You Need an Explainer Video

Do you need an explainer video?

(Spoiler: It's probably right now. Or is it?)

Let’s be real—people love videos. And not just cat videos or TikTok dance trends. We’re talking about engaging, strategic videos that help businesses connect with their audience in meaningful ways. In fact, the stats speak volumes.

According to Optinmoster:

• 87% of video marketers say video has increased traffic to their website.

• 84% of people say they’ve been convinced to buy a product or service after watching a brand’s video.

• 54% of consumers want to see more video content this year.

And when it comes to explaining what your business is all about, there's no better tool than an explainer video.

So… How Do You Know If You Need an Explainer Video?

Here’s the big secret: If you have something worth sharing that needs to be explained in any way, you probably need an explainer video. Let us break it down.

Explainer videos are short, engaging animated videos that clarify, educate, and delight. They're the perfect marriage of storytelling and strategy—great for marketing, product launches, corporate training, education, onboarding, fundraising, and more.

Whether you're selling software, pitching an innovative idea, or rallying support around a cause, explainer videos help you get your message across in a way that’s memorable, easy to understand, and even fun.

Why Explainer Videos Work So Well

At their core, explainer videos are about simplification and connection. They're ideal when you need to:

• Introduce a new product, service, or concept

• Educate your audience on something complex or unfamiliar

• Clarify what makes your brand different

• Share your company’s origin story or mission

• Drive action: from website clicks to sign-ups to sales

• Stand out in a crowded digital landscape

  
  

Through animation, voiceover, and thoughtful storytelling, explainer videos can break down even the most complicated ideas into something your audience can actually understand. Better yet, they do it in a way that makes people want to keep watching.

Real Talk: “But I Sell Ice Cream…”

Perhaps you're thinking, “My business is simple. I don’t need a video to explain it.”

But here’s the thing—you may not need to explain what you sell, but you do need to explain why people should buy it from you. In a world overflowing with choices, differentiation is everything. And that's exactly what great explainer videos do.

Want to make your social media ads pop? Trying to boost conversions on your landing page? Looking for a way to grab attention at a trade show? Explainer videos are like your superhero who saves the day.

What Kind of Explainer Video Do You Need?

Let’s look at a few popular types of explainer videos that can elevate your brand:

1. Product Explainer Video

Great for showing how your product works, what problems it solves, and why it’s better than the competition. Think of it as your 90-second pitch—animated, polished, and persuasive.

2. Educational Explainer Video

Perfect for training your team, onboarding new users, or helping your audience understand a complex topic. These videos often include animation to visualize abstract ideas or step-by-step processes.

3. Brand Story / Founder's Story

Every great business has an origin story—yours included. Whether you started in a garage, during a global crisis, or on a mission to solve a problem you couldn’t ignore, a video is a powerful way to share your WHY.

One More Thing: Quality Matters

We’ll keep this simple: Don’t cut corners. Just like a poorly designed website can turn people off, a low-quality explainer video can do more harm than good. This is your brand we're talking about—invest wisely.

Choose a partner who understands your goals, your voice, and your audience. As mama always said:

“It’s easier to do it right the first time.”

Still Wondering If It’s the Right Time?

If you're asking the question, you're already halfway there. Whether you’re launching something new, rebranding, or just trying to stand out in your market, an explainer video can help you tell your story and grow your impact.

Have questions? Let’s talk. We’d love to help you figure out the best way to bring your message to life with animation and storytelling that actually connects. Contact Wienot Films to explore your explainer video options.

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About Wienot Films

Wienot Films is a top-rated animation and explainer video production company that helps organizations simplify complex ideas through clear, compelling visual storytelling. Specializing in high-quality animated explainer videos, Wienot transforms information into engaging content that’s easy to understand and hard to forget. Based in Austin, Wienot serves clients around the globe. From corporate explainers to nonprofit and educational campaigns, Wienot delivers award-winning animation production services that drive understanding and inspire action. Visit wienotfilms.com to learn more.